Walgreens has partnered with its loyalty-app partner, Aisle411, to test Google’s virtual indoor 3D mapping technology, Project Tango. The combined technologies enable shoppers to search and navigate products in store aisles while receiving promotions and gaining loyalty points.

Read More

How appealing will consumers find this 3D map? What do you think of the combination of augmented-reality, in-store apps and loyalty marketing? #MarsTalk