E-commerce companies like Amazon have built their brands into powerhouses online. Amazon, for example, has approximately 260 million active customer accounts worldwide. But as the distinction between online, mobile and real-world commerce evaporates, even digital-first brands are making their mark in the real world and opening Brick & Mortar stores. Amazon is just 1 of them.

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What is it about a physical presence that can build a richer experience with the brand? #MarsTalk