So, you just have to get the outfit you saw in a magazine the other day. You hit the web to check for sizes, prices, colors and deals. Ok, time to check out – 4 times. Where’s your credit card? Shipping is how much?? Ah, forget it… On to something else. Another cart abandoned. One New York startup may have the answer. Last month, Keep released a feature for their mobile app called OneCart: a single shopping cart for the entire internet.

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What implications will this newest universal shopping cart have on the behemoths, like Amazon, in this space? How important is the shopping experience to shoppers versus the bottom line price? #MarsTalk