So, you just have to get the outfit you saw in a magazine the other day. You hit the web to check for sizes, prices, colors and deals. Ok, time to check out – 4 times. Where’s your credit card? Shipping is how much?? Ah, forget it… On to something else. Another cart abandoned. One New York startup may have the answer. Last month, Keep released a feature for their mobile app called OneCart: a single shopping cart for the entire internet.
What implications will this newest universal shopping cart have on the behemoths, like Amazon, in this space? How important is the shopping experience to shoppers versus the bottom line price? #MarsTalk