This is no ordinary coffee table book. Bringing animation to printed pages by combining the beauty of print with the fun of digital, fashion and beauty photographer, Kenneth Willardt, has created a beauty book of his most famous photographs that brings a “coffee table book-slash-video experience” to readers. Using the beauty book app, readers can point their phone at specially labeled pages in the book and the photographs will animate with sound and video.

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This is an interesting way to utilize the benefits of both traditional and digital mediums. Do you think this combination could be used for marketing brands? What value could it add? #MarsTalk