Retail marketers have long known that music and sound can influence shopper purchasing behavior. In the 1930s, the Muzak company began serenading consumers in restaurants and hotel lobbies. While a controlled environment, such as a retail space, allows for almost all control of much of the shopping experience, little has been researched about how sound impacts shoppers online. Ebay UK completed research to better understand how different sounds impact rational decision making of online shoppers.
Is it feasible for marketers to use advancing technologies to deliver more pre and sub-conscious stimuli such as sound to impact shoppers in store as well as digital formats? #MarsTalk