Foresight ROI has analyzed the performance of over 8,6000 shopper marketing programs deployed by leading CPG companies over the last few years to measure Shopper Marketing ROI.  They recently published the results of a benchmarking study based on these analyses in P2P’s Shopper Marketing and shared ten fact-based recommendations for improving ROI by 10%.

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Looking at page 61, are there any strategies that you could start using tomorrow to improve the performance of your programs? #MarsTalk