It’s a common scenario – clients’ shrinking budgets force marketers to do a lot more on less. Who has $4.5 million these days for a 30 second ad during the big game? Not many. The Geek Squad’s early efforts give an inspiring look at how they did a lot for their brand on very tight resources.
What brands have embraced the ‘small but mighty’ approach? Is shopper marketing part of that? How have you made ideas big with a small (or a zero) budget? #MarsTalk