Digital Shelf Summit: Strategies for Driving Omnichannel Success
The Mars: Ecommerce team discusses five key themes emerging from this year’s Salsify Digital Shelf Summit.
Retailers: Look Before You Launch a Media Network
Advertisers don’t magically appear when you roll out a platform. To break through in a crowded market, retailers must check the list on these six strategic fundamentals.
How to Win at Ulta Beauty
Seven tips for building effective strategic partnerships with the nation’s second-largest beauty retailer.
Wakefern Launches New ‘Media Exchange’ Platform
The Mars Agency’s Andy Howard and Missy Foster offer their perspective on the initial benefits the new platform will bring to brand advertisers.
C-Store Retail Media Review
An analysis of three leading networks in the convenience channel, where unique shopping behaviors bring unique opportunities for brand advertisers.
Ecommerce Search Report: Easter 2024
The Mars Agency looks at key search trends on Amazon.com during the Easter seasonal window.
Crossley Earns P2PI ’40 Under 40′ Honors for Retail Media Expertise
The Mars Agency’s commerce media VP has become one of the industry’s foremost experts in this rapidly growing space.
Retail Media Report Card Australia-New Zealand, 1Q 2024
The Mars Agency’s industry-leading thought leadership series extends into another country as the Australian edition adds three New Zealand-based platforms.
Retailers Expand Store Formats and Shopper Tools
Retailers make updates to store formats and digital tools.
Retail Media Report Card U.S. 1Q 2024
The Mars Agency presents a universal tool for the effective assessment and comparison of retail media platforms.
Roundel Aims to Serve with New Media Studio Platform
Allison Hinsch and Ryan Miller offer their perspective on the benefits that Target’s new self-serve media platform brings to advertisers.
Retail Media Report Card: Europe, 1Q 2024
The Mars Agency expands our coverage of network capabilities across the European marketplace to 12 key platforms and five countries.
Prosper Show Recap: Selling on Amazon and Beyond
The Mars Agency’s Michael Bond reports on key themes and takeaways from this annual event for ecommerce sellers.
Salsify’s New PXM Platform Gets a Big Thumbs Up
Ecommerce VP Kristin Wall reviews the cutting-edge capabilities available through Salsify’s new PXM Advance content management platform.
Introducing the Digital Shelf Report: 1Q 2024
A cross-platform guide for evaluating product page content and sales enablement opportunities on leading retailer websites.
Retailers Get a Healthy Start to 2024
Retailers look to support shoppers’ healthy resolutions… and also give shoppers the right moment to break those healthy habits.
Ecommerce Search Report: Valentine’s Day 2024
The Mars Agency looks at key search trends on Amazon.com during the Valentine’s Day seasonal window.
With Vizio, Walmart Streams into the Future of Retail
The deal signifies a transformative shift in the trajectory of Walmart as both a retail and an entertainment powerhouse.
Understanding Shopper Innovation at Walmart
The Mars Agency’s Wes Ryan evaluates 6 key ecommerce, in-store, and delivery technologies unveiled by the retailer at CES 2024 last month.
Unlocking the Benefits of Retail Media
Five key takeaways from P2PI’s first Retail Media Summit in Canada.
Opportunities & Challenges for In-Store Retail Media
As ad opportunities enter the brick-and-mortar environment, marketers should focus on the shopper experience and find effective ways to measure both behavior and results.
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