Why are more and more brands ditching Facebook in favor of Microsites? For starters, many brands have seen a “dramatic dip” in reach for their messaging on Facebook in the last 16 months, and they blame the decline on Facebook’s EdgeRank Algorithum. Brands are realizing they are just renting space on Facebook and have no control over the data or organic reach of their content.
Do you see brands making the jump to microsites? Has your Facebook reach been impacted by the new EdgeRank Algorithium? #MarsTalk