While the majority of CPG digital spending is still in desktop, mobile is closing the loop between awareness and purchase. With more than 2/3 of all mobile phones now smartphones, the in-store shopping experience is changing. In fact, mobile’s “influence factor” tripled from 2012 – 2013 alone. As brands get better at understanding consumer behavior, they’re able to provide shoppers information and deals when they’re most likely to respond to it.
Mobile isn’t just a digital medium, it’s a shopping tool with the power to turn consumers into buyers. The closer you can get to the purchase decision, the more you can influence it. How can mobile help influence and motivate shoppers in your category? #MarsTalk