Cereal is not just for the morning anymore. Recognizing that a quarter of cereal is consumed throughout the day, Kellogg’s is repackaging some of their sweeter varieties into easily packable, snack sized portion pouches. While this may keep the treat top of mind as fuel throughout the day, Kellogg’s will now find itself competition against not only other cereal companies, but also big snack brands as well.
Kellogg’s capitalized on the snacking trend already occurring in the cereal category to stay relevant with shoppers. Do you think they will be successful? What are some other brands that have successfully done this?