We no longer just sit and consume media; we’re now a part of it. The fact that Twitter spikes in traffic every night between 8 and 10 p.m. tells us that the audience is no longer sufficiently captivated by what’s in front of them; just watching TV isn’t enough – they want to be part of it.

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This is part 2 of my 3 part series on FITC 2014. As before, I’ll be discussing the things that influenced us and continue to be talked about in our office. To see other posts click below.

Part 1: It’s Magic
Part 2: Choose Your Own Adventure
Part 3: The Internet Will Be Everywhere, Let’s Design for It (coming soon)