CVS re-branded itself from CVS Caremark to CVS Health last week, saying “We’re reinventing pharmacy to have a more active, supportive role in each person’s unique health experience and in the greater health care environment. It reflects our broader health care commitment and our expertise in driving the innovations needed to shape the future of health.” They also stopped selling tobacco one month earlier than originally planned. CVS is no longer just a drug retailer but is transforming to a healthcare company with a retail presence.
How can brands change their interaction with CVS given the retailer’s renewed commitment to health? #MarsTalk