Thanks to digital devices, the path to purchase starts long before consumers step foot in store. Still, 72% of digital shoppers believe that the in store experience is important when making a purchase. These consumers are craving more in-store technology uses and experiences. Electronic receipts, scannable shelf labels and in-store kiosks were some of the most wanted technology additions.

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What are some other ways we can incorporate technology into the shopping experience in a purposeful way? #MarsTalk