Following through on a partnership announced last fall, Walgreens and WebMD Health Corp. have rolled out Your Digital Health Advisor, a virtual wellness coaching program powered by WebMD, on Walgreens.com. Also on Wednesday, the companies said they have integrated the Walgreens Balance Rewards customer loyalty program and Walgreens prescription services into WebMD’s flagship mobile application to spur consumers to make healthier choices at home, work and on the go. In addition, Walgreens Pharmacy Chat health experts are available to provide live coaching and encourage positive lifestyle choices and healthy behaviors. Your Digital Health Advisor participants earn Balance Rewards points for making progress in achieving their goals.
Retailization of health care is certainly the trend to watch in 2015. Where do you see this space headed in the coming year? How does this trend effect your brand? #MarsTalk