Ride-sharing sharing service Uber has been one of the most talked about new business models of late. Everyone loves, Uber, right? Apparently not. Last week, the Twittersphere was abuzz with news that the Better Business Bureau had given Uber an F rating (on a scale of A+ to F). The failing grade seems to be a related central tenet of Uber’s business model: surge pricing. Fares increase at peak times and Uber users are required to accept surge pricing before ordering their ride. They complained, and Uber’s lack of response led to the low rating.
Given the millions of rides Uber has provided, does the BBB’s failing grade seem overly harsh? What’s your experience been? #MarsTalk