Blurring of the parent target has begun and is continuing to win much favor with the Millennials. Gone are the days of Moms being the only member of the household to change diapers and clean up messes. Luckily, many brands have caught onto this intel and are starting to shift who they speak to in their marketing to better connect with the “accurate” target.
While this makes sense for many companies to embrace, are there instances where Mom as the key target still makes the most sense? What companies are doing the best job of getting ahead of this and speaking to Dads too? #MarsTalk