With Smartphones now the first screen in consumers’ lives, why isn’t mobile the starting point for strategy development? Historically brands and agencies have thought of mobile as a medium or channel. Unlike any other medium, mobile is influencing (and even changing) how people behave throughout the path-to-purchase, with the unique ability to close the gap between a brand message and actual purchase.

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Mobile is a game changer. What brands do you think are doing it well? #MarsTalk