According to new research published in the Journal of Marketing, smart-phone generated coupons had a big impact in driving impulse buys. While moving familiar products to new parts of the store helped lift sales by 7%, mobile coupons delivered more twice that (16%). The good news for stores is that the two practices together may be even more promising.
There’s a huge opportunity in grocery for brands sold in center store or less visited categories (like HBA & OTC) to drive impulse sales via timely, geo-targeted coupons to shoppers while in-store. Can this technology help drive your category? #MarsTalk