Retailers are on a quest to win the hearts and wallets of Millennial shoppers. Best Buy is no exception and recently made a strategic move to do so by deploying a modern day wedding registry in stores, online and via their mobile app. The new registry is an attempt to capture a piece of the profitable wedding gift market that has typically been dominated by retailers like Walmart, Target, and Bed, Bath, and Beyond. Traditionally, newlyweds opt for towels and cookware, but today’s couples are highly interested in electronics, especially grooms. Registering for items like Sony Play Station 4 consoles and Apple TVs makes the registry process more relevant and exciting for grooms, potentially paying off big for Best Buy.
In what ways is your brand deploying strategies to increase relevancy among new and important shopper targets like Millennials and men? #MarsTalk