It’s not just the typical Mom shoppers that cereal marketers are after, it’s often the smallest shoppers that accompany moms. In a recent Cornell study, it was found that cereals marketed to kids are not only placed on shelves at their average height but also the characters on the boxes appear to make eye contact. In fact, the top 10 children’s cereals all feature a character with a downward gaze. Not surprisingly the study indicates that eye contact builds brand trust and therefore brand connection and craving.
What other types of products and brands could better engage consumers at shelf with packaging? Are there other examples of brands out there doing this well and driving purchase because of their packaging? #MarsTalk