Want to eat breakfast every day? Want to stop munching while you watch TV? Want shoppers to add fabric softener every time they do laundry or pull out their phone to pay for something at a store? How long do you think it takes for new behaviors to become automatic? Conventional wisdom says it takes 21 days – but that’s wrong. A 2009 study at University College London found that the average time it took to form a habit was 66 days.

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If we are trying to generate sustainable changes in shopper behavior, how can we set the context and cue for that behavior and repeat over time? #MarsTalk