While Facebook is the most used social media platform for marketing to consumers, research shows a weak correlation between engagement with posts and sales. New research suggests Facebook ads may be more successfully used as a replacement for focus groups, testing ad effectiveness. Using this strategy, any ad generating between 1% and 4% continuous engagement can be considered effective and worth spending additional money.

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Do you agree with this new marketing method on Facebook?  What other ways can Facebook and other social media sites be used more effectively in advertising? #MarsTalk