While Facebook is the most used social media platform for marketing to consumers, research shows a weak correlation between engagement with posts and sales. New research suggests Facebook ads may be more successfully used as a replacement for focus groups, testing ad effectiveness. Using this strategy, any ad generating between 1% and 4% continuous engagement can be considered effective and worth spending additional money.
Do you agree with this new marketing method on Facebook? What other ways can Facebook and other social media sites be used more effectively in advertising? #MarsTalk