Twitter users were lovin’ McDonald’s on Sunday night after the fast-food company decided to give away dozens of prizes that tied in with each of the other Big Game advertiser’s commercial.
The Golden Arches — which ran an ad about sharing love — offering up the unique giveaways to those who re-tweeted flattering messages that it posted about fellow marketers.

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What are your thoughts on McDonald’s use of twitter to tie its “sharing love” theme together? #MarsTalk