Wendy’s added pretzel buns, Taco Bell added breakfast, and now Panera is similarly attempting to appeal to the Millennial consumer through a menu change. The chain has committed to removing all artificial additives from their food by 2016, and subsequently from their beverages as well. Although the removal of the ingredients won’t counter other nutritional concerns with the foods such as high sugar, sodium and calories, it addresses the top health concern of “clean eating” conscious Millennials.
Consumers’, particularly Millennials’, concern for the ingredients in their food is not limited to fast food options. How will this trend affect CPG products? What can brands do in store to appeal to health-conscious shoppers? #MarsTalk