A shopper who tries on clothes is 71% more likely to buy, according to research from A&G. But at the same time, online shopping has its advantages – you can find product details, better selection, price info, and customer reviews. A&G Labs has unveiled MVSE’s attempt at merging both, with a touchscreen in the fitting room, a personalized smartphone experience, and perhaps most importantly, a tablet in a sales associates’ hands.
Retailers are trying to merge the benefits of the online experience to in-store. Do you think this achieves it? What else can retailers do to better align with the online experience? #MarsTalk