Steep discount promotions, décor upgrades, and a few new menu options just aren’t enough anymore for restaurant chains confronting growing demands for unprocessed, higher quality food. Consumers’ demand for fresher food and a unique brand experience continues to grow rapidly. As this movement invigorates the masses, it could also be destroying restaurant brands that fail to adapt to customers’ new and heightened expectations.

Read More

Brands that don’t adapt to new consumer demands can suffer. What food trends are most important for restaurants to consider? #MarsTalk