Target’s gone and done it again! This holiday season, Guests will be surprised and delighted to find the popular Toms brand at their local store. The marriage of the two brands is built on joint core values – to make great design available to everyone and give back to those in need. Toms for Target will feature 50 items under $50 including shoes, apparel, accessories, and home goods. The heart of the campaign is built on the understanding that generosity tends to increase during the holidays, and shoppers are seeking easy ways to give.

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Think about your brand’s core values and partners and retailers that share them. How can you bring a meaningful campaign to life in a retail environment? #MarsTalk