The holiday shopping season is no longer limited to November and December, with 26% of consumers now starting even earlier than Halloween. In addition to utilizing longer shopping periods, consumers are also doing more research before making their holiday purchases, using an average of 12 sources compared with the 5 used in 2010. Increasingly, these sources include browsing sites like Pinterest and YouTube in addition to the brand websites.
How can brands have a presence on some of these sites to reach their customers while they are gathering inspiration before their holiday shopping trips? #MarsTalk