According to findings from eMarketer, for apps to attract and maintain users, they’ll need to be honest. Mobile media users say it’s more important than ever to know if a mobile app is collecting or sharing their personal info. If apps do so without permission, they risk losing users – a problem considering consumers already download and purchase fewer apps due to a lack of trust.

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How transparent is your brand or retailer with app users about the data being collected? #MarsTalk