You go shopping, try on different options, and then you ask yourself – how did I look? which outfit looked better? how did my backside look? It’s hard to remember and it’s hard to look behind you. Now retailers are using “smart” mirrors to help. Nieman Marcus and LensCrafters have introduced “smart” mirrors that will capture several options to help shoppers see themselves and choose. And with the ability to share these images immediately, shoppers can ask their friends what they think. These mirrors do a lot more than just expand the social experience of shopping. They help elevate a shopper’s confidence & satisfaction with their choice before they even reach the cash register.
What else can retailers & manufacturers do to delight shoppers with their choice before they even leave the store? #MarsTalk