Millennials grew up in a world with increased access to information and technology. As a result, they’re conditioned to want more: more options, more uniqueness and more say in what they buy. Nearly 9 in 10 Millennials say they think brands should let consumers like them give opinions before creating new products. But co-creation goes beyond soliciting feedback – it’s allowing for collective creativity to help re-think a product so that it’s tailored to the preferences of young people.
Co-creation is in essence, an ‘invitation’ to Millennials to have a vested interest in a brand. While some use co-creation for marketing purposes, which do the best job of engaging them from the start? #MarsTalk