Her shoppers have come to expect it: technology as part of the brand essence of Rebecca Minkoff. Digital pioneer and designer of the namesake brand, Rebecca Minkoff, was the first fashion house to partner with Snapchat to preview the designer’s Fall & Spring shows, let her Instagram followers pick new runway looks and co-design a new bag with readers of purseforum. Most recently, she opened a fully interactive store in NYC with others to follow in major cities later this year.

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With digital/social becoming the norm of brand experiences today, are there any brands whose identities don’t fit (or shoppers who won’t accept) the pace of tech innovation? #MarsTalk