Single Americans make up more than half of the adult population for the first time since the government began compiling such statistics in 1976. Some 124.6 million Americans – or 50.2% – were single in August, according to data used by the Bureau of Labor Statistics in its monthly job-market report. In 1976, 37.4% were single and it has been trending upward since.

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The rise of singles has many implications for our economy, society, and politics – especially marketing. How can marketers use this information? How can this effect how people shop? #MarsTalk