Want to inspire Millennials to engage with your brand? Remember to K.I.S.S. – KEEP IT SIMPLE SLURPEE. 7-Eleven has once again inspired people with a creative take on its favorite summertime beverage. By adding a mustache to the straw for 99 cents and offering an optional plastic mason jar ($2.99), 7-Eleven is not only getting fans to promote Slurpee with Instagram selfies but also getting people to spend up. Now that’s one smart, yet simple, in-store activation that pays for itself, and then some.

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This is just one example where more engaging packaging can drive appeal. What new innovations could work for your brands? #MarsTalk