After a long winter, consumers are ready to shed their winter blues and welcome spring’s arrival with St. Patrick’s Day celebrations. This year, nearly 127 million Americans are planning to celebrate the traditional Irish holiday and will spend an average of $36.52 on green garb, festive food and more. Just over 30 percent plan to spend some of this money to make a special dinner and more than 80 percent will buy green gear to keep the luck of the Irish with them this year.
How can brands and retailers use the holiday to also draw shoppers’ attention to traditional spring merchandise? #MarsTalk