To-date, many upscale brands have shunned social media, fearing overexposure and watering down the exclusivity of their brands. Even Apple falls in this camp. But as social becomes a key component in marketing, some luxury brands are beginning to play catch up and have come to see the value of social media.
Do you agree with what these luxe companies are doing – opting out of social because they don’t believe it’s a brand fit? Is it an antiquated view? Is social mandatory in today’s marketing mix? #MarsTalk