OfficeMax blundered a promotional mailer, addressing it to “Mike Seay/Daughter Killed in Car Crash/Or Current Business.” The issue of marketers’ access to sensitive, personal information is front and center in the marketing debate, especially with security breaches (the latest one with eBay), geolocation, and ‘right to be forgotten’ requests flooding Google.
As marketers, what do you believe is our responsibility to people’s personal information? Will privacy become the new currency in marketing data? Where do you stand on the debate? #MarsTalk