Published: Monday, 20 May 2013 | 8:52 AM ET
SOUTHFIELD, Mich., May 20, 2013 /PRNewswire/ — Allan Peretz has joined MARS Advertising as Senior Vice President, Client Service and eCommerce. In his new role, Peretz will have client service responsibility for Walmart and will also lead the continued evolution of MARS’ eCommerce capabilities.
Peretz joins MARS from Procter & Gamble and brings with him with over 16 years of experience in Shopper Marketing, Brand Management, Digital Marketing, eCommerce, and IT. Most recently, he was a member of P&G’s Global Digital & eCommerce Leadership Team and had strategic responsibility for P&G’s direct-to-consumer eCommerce capabilities in North America, Asia, and Europe. Peretz is also an accomplished Shopper Marketer who initiated and led the Gold Effie winning Gillette “Look Your Best, Play Your Best” program as well as the Walmart / P&G / USO “Operation: Family Connect” program which raised over 4 million minutes of phone time for US troops and families. His brand management responsibility covered a number of household names including Bounce, Downy, Dawn, and Ivory. Prior to marketing, Peretz worked in IT both as a consultant and at P&G. He received his MBA at the University of Illinois.
“We are excited to welcome Allan to the MARS team. He is a classically trained marketer and proven leader with his pulse on the cutting-edge technology and trends impacting our industry today,” commented Rob Rivenburgh, Chief Operating Officer, MARS Advertising.
Founded in 1972, MARS Advertising, Inc. has been named the No. 1 Shopper Marketing firm in the United States for five out of the past six years, according to The Hub Magazine. Working with Fortune 500 companies, MARS and its affiliated companies have more than 500 employees in 11 offices throughout North America and in the U.K. MARS offers full-service integrated marketing solutions, from insights to execution. http://mars2014.wpengine.com/
Contact: Kathleen Curran
SOURCE MARS Advertising