Veteran analytics expert brings two decades of experience, set to drive business performance through integrated and optimized marketing and client strategies
SOUTHFIELD, Mich., July 8, 2013 /PRNewswire/ — MARS Advertising, a leading shopper marketing agency, today announces the appointment of Eric DeMont as senior vice president of analytics. A veteran of integrated marketing and strategic analytics, DeMont brings nearly 20 years of experience to the MARS strategic planning team, providing a wealth of knowledge in using analytics and insights to inform business solutions.
“Eric’s expertise and vast insight will be a great asset to our strategic planning team and provide our valuable clientele further breadth of marketing knowledge and intelligence,” said Rob Rivenburgh, Chief Operating Officer, MARS Advertising. “His proven success and vision in deploying analytical capabilities and strategic recommendations at scale will only continue to advance the success of our client campaigns.”
The MARS Planning team, led by Fern Grant, is comprised of strategic, engagement, digital, multicultural, and research specialists, who collect and synthesize data and knowledge to produce whole person insights that drive actionable recommendations and integrated ideas. The addition of Eric to the team ensures cross-functional collaboration between analytics, planning, technology, creative, account and clients to deliver high impact consumer experiences that accelerates business performance.
Before joining the MARS team, DeMont led the Digital Analytics teams at Team Detroit and MRM supporting Ford and General Motors. In these roles, he was responsible for optimizing site, mobile and social performance by leveraging cutting edge digital tools to deliver executive facing performance reporting, integrated deep dive analyses, multivariate tests, and targeted consumer experiences. Prior to his digital analytics roles, Eric led fact-based marketing teams at Accenture and Valassis supporting retailers like Best Buy, JCPenney, IKEA, Sears Canada, Toys R Us, Sherwin Williams and Old Navy. Eric earned his bachelor’s degree in Economics from Michigan State University and a Master’s in Business Administration for the University of Michigan-Dearborn.
This announcement continues on the impressive success that has taken place within the MARS team over the past year. In that time, MARS has realized rapid growth across its 11 offices throughout North America and the United Kingdom, while also marking its 40th year as a top shopper marketing agency.
Founded in 1972, MARS Advertising, Inc. has been named the No. 1 Shopper Marketing firm in the United States for five out of the past six years, according to The Hub Magazine. Working with Fortune 500 companies, MARS and its affiliated companies have more than 500 employees in 11 offices throughout North America and in the U.K. MARS offers full-service integrated marketing solutions, from insights to execution.
For more information about MARS, visit mars2014.wpengine.com or find us on Facebook and Twitter.
Phone: 518.465.8829 x 215