MARS, in partnership with Campbell Soup Company and Chattem, Inc., took the top two honors in the Retailer-Specific Programs category of the 2013 PMA Reggies. Winning submissions were Campbell’s Warhol Soup Campaign at Target and Allegra Allergy Beauty Secret at CVS. The Reggies recognize the “best of the best brand activation campaigns” that make the cash register ring. Winners were recently announced at the Brand Activation Association’s Annual Marketing Conference in Chicago. For a complete list of categories and winners, click here.