With the rapid change in technology and the uber-growth of Generation Y, brands are struggling to maintain control of their message and offerings all while trying to keep up with the ever-changing demands of this generation. Playing catch-up with these consumers is a challenge but therein also lies an opportunity for brands just starting out or brands willing to make some major shifts.

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What brands are doing a great job of shifting as needed with the  growing demands of this younger generation? #MarsTalk