It appears that Millennials are not only impacting how we all seek out and receive product information but they appear to also be redefining the holiday shopping experience. From the outpouring in the debate over retailers opening on Thanksgiving to wielding their mobile phone in all of their purchase decisions, they have become the generation truly influencing our holiday buying behavior.

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In a cluttered holiday retail environment what can retailers be doing better to win the support and dollars of Millennials? Are there any retailers doing it well currently? #MarsTalk