eMarketer estimates US retail sales made through mobile devices will total $57.79 billion in 2014 and represent almost 20% of total retail ecommerce sales for the year. According to a new eMarketer report, mobile websites—not apps—are where consumers funnel their funds. Apps may be where mobile users spend most of their time, but when it comes to spending money, mobile websites are where consumers funnel their funds.
Does this information change how you will use apps in the future? How important do you think mobile coupons are as drivers of US mcommerce sales? #MarsTalk