Fancy yourself the outdoorsy type, eh? Well, what if next time you went shopping for outdoor gear you were immediately put to the test? Unsuspecting customers at this pop-up North Face store were startled as a false floor disappears and they were forced to grab on to the walls, which had rock-climbing holds attached to them. Then, the perfect jacket descends from above. Shoppers get 30 seconds to decide–hang on to the walls, or leap and grab it?
What other retailtainment examples have you seen done well? #MarsTalk