Leverage pop culture to celebrate a shared milestone.

To help Target celebrate their 50th anniversary, we launched Andy Warhol-inspired Campbell’s® soup labels, showcasing artwork from his iconic Campbell’s Soup Cans series – also celebrating 50 years. A press release went out to all media along with promotional material for the Target blog, huge blogger outreach, and a 50th Anniversary Lunch to celebrate the paintings and the Target partnership at the Metropolitan in NYC. The program saw a 40% sell-through rate within two days and secured 137 million impressions with endcap displays and placement in Target circular, Red magazine and Bullseye View.