NASACORT ALLERGY 24HR STOPS MORE

Nasacort drove category sales for all allergy and nasal spray.

Tasked to develop and execute a national shopper marketing & promo launch plan for Nasacort’s switch from Rx to OTC, we rolled-out a range of high-impact engagement elements along the path to purchase that announced the Nasacort brand and the proven efficacy and power of the INS allergy format. Only four weeks in, Nasacort secured the #1 and #2 ranked SKUs in the OTC nasal spray category in terms of dollars.