In the Hispanic community, Spring Break is a time for staying close to home and connecting with family and friends. Mom is seeking inspiration to create a staycation that is fun and memorable. That’s why the Goldfish® brand and Walmart paired up to create Casa de Smiles. Beyond in-store sampling, shoppers received activity ideas and product suggestions (i.e. games, movies, etc.) that the family could enjoy together all week long. (Nearly 60% of Hispanics take one trip per year, typically during summer or Christmas *Source: RedMas “De Vacaciones US Hispanic Vacation Travel Trends” survey, 2012). The event resulted in a 471% sales lift the day of demo.