Overspending on extra, unplanned purchases has become the most frustrating part of the shopping experience for the majority of moms.  Although this group of shoppers is more likely than non-parent shoppers to find and use digital coupons while shopping, they’re still spending an average of $2,600 dollars extra per year on additional items.  For most moms, the pain of overspending even outweighs the irritation of dealing with bad behavior from their kids in store.

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What do you think is driving these unplanned purchases? #MarsTalk