The trends we’re seeing for PDQs in 2015 are mini in comparison to years past. Consumers want grab & go items that break through the clutter in unexpected places that meet their ever changing needs. We are seeing more of these near checkout aisles for impulse buys and out of category areas around retailers. Clip strips, compact, corrugated units and bright colors stand out to consumers. See some great examples in the link below.
What are some unexpected places that brands can put PDQs for maximum disruption and effect? #MarsTalk